Adopting ChatGPT: Pioneering a new era in learning platforms

Abstract

The advent of technology has dramatically reshaped the ways in which we assimilate knowledge, teach, and access information. From online learning platforms to interactive educational games and virtual reality simulations, technology has transformed the traditional classroom into a vibrant, engaging, and inclusive educational landscape. A notable advancement in artificial intelligence technology is ChatGPT (Generative Pre-trained Transformer), which provides personalized and effective learning experiences by delivering customized feedback and explanations to students. Despite the considerable research on the adoption or acceptance of e-learning, there is a paucity of research on the acceptance and utilization of ChatGPT, highlighting the need for further investigation. This study aims to bridge this gap by proposing an integrated model that incorporates three key constructs: perceived learning value, perceived satisfaction, and personal innovativeness. A questionnaire survey was administered to 289 university students in the United Arab Emirates (UAE), and the data collected were analyzed using the partial least squares-structural equation modeling (PLS-SEM) approach. The results revealed that "perceived learning value, perceived satisfaction, and personal innovativeness" are the most influential and critical determinants of students' intentions to use learning platforms through ChatGPT. This research contributes to the existing body of literature on AI and environmental sustainability, providing invaluable insights for practitioners, policymakers, and AI product developers. These insights can guide the development and implementation of AI technologies to better align with users' needs and preferences, while also considering the broader environmental context.