Abstract
This article aims to map the processes of innovation implemented by Micro and Small Businesses (MPEs) in Petrolina in the State of Pernambuco. This research is of a basic and exploratory nature, based on bibliographic and documentary procedures for data collection. A field research was also carried out in companies in the service sector. The method used was quantitative and data were collected through questionnaires focused on innovation and management, and applied to twenty businessmen from different segments of the region, in person. The results indicate that the innovation actions implemented in the SMEs contributed to overcome the effects of the political and economic crisis of the period from 2015 to 2017. These innovations focused on benchmarking, department restructuring, employee training, creation of strategies for selling products, mapping of processes, reduction in the number of suppliers, increase of staff, improvement of the layout of the company, outsourcing of delivery service, waste registration, acquisition of management software, electronic document management and adaptation to ecological aspects. In addition, on-site research made it possible to observe that entrepreneurs have a vision based on immediacy and frailty in the processes of building a culture of innovation.
Published Version (
Free)
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call