ADDRESSING THE CHALLENGES FOR UNIVERSITIES IN DIGITAL ERA: A FRAMEWORK FOR E-LEADERSHIP

Abstract

Higher Education Commission of Pakistan is focusing on quality and innovative approach to higher education in the country. To meet the challenges of technology era, HEC introduced its digital policy for universities, specifically Policy guidelines for online working in 2020. To implement any policy, Leaders play a key role in the organization. This study aimed to develop a framework of E- Leadership for universities to cope with the challenges of digital era. The study employed quantitative research approach. All academic and administrative staff employed in HEC (Pakistan) recognized public universities comprised the population of the study. Four public universities were selected randomly from 10 short listed universities. Universities were short listed on the specific criteria of size of the university, HEC ranking, online readiness and available technology facilities. Survey was conducted. Adapted questionnaires were used for collection of data from 650 university employees on technology usage practices, attitude, behavior and technology related competencies of the university leaders. Statistics were applied using SPSS. Study concluded that technology is playing its role in modifying the work dynamics and leadership practices in higher education. The university leaders are crucial in development of digital culture in the institution. Based on the findings, a framework for E-leadership was proposed for digital policy implementation in public universities. It was required for understanding the dynamics of work environment and leadership attribute needed in digitalized work environment. The key dimensions highlighted in the framework included E-Leadership style, E-Leadership orientation, E-Leadership competency & skills and lastly, Digital services & infrastructure.