Abstract
Every year in the UK, around 300 000 people are diagnosed with cancer, about the same as the population of Coventry. More people are surviving the disease nowadays—in fact, survival rates have doubled in the past 40 years. Yet through our seven years of experience of talking to the public, we know many believe cancer is still a death sentence and don't want to know if they have it. We also hear echoes of this belief from some working in the health profession, who have a remit to encourage people to adopt healthier lifestyles and seek help early if they are worried about a symptom. Fear and the sense of fatalism about the disease can be major barriers to accessing help earlier and everyone—including healthcare assistants and assistant practitioners—can play a role in addressing this.
Published Version
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