Adding Value: The business of independent information professionals III: Making it work as an IIP

Abstract

AbstractIndependent information professionals not only provide critical information services to clients but, as entrepreneurs, must be attuned to promoting their business. Through a collection of articles, contributors explore how they have expanded their core skills to continually add value for their clients while working to strengthen their own businesses. Members of the Association of Independent Information Professionals (AIIP) describe adding valuable research support through collaboration and teaching, as well as reinforcing customer loyalty and creatively using communications channels to serve clients and expand business.