ADAPTIVE STRATEGIC PLANNING AS AN EFFECTIVE TOOL FOR THE DEVELOPMENT OF BUSINESS STRUCTURES IN THE FACE OF MODERN CHALLENGES

Abstract

In today's fast-changing and unpredictable business environment, organizations face numerous challenges that require them to be flexible, responsive and proactive. Traditional approaches to strategic planning often fail to cope with thecomplexities and uncertainties of the modern business environment. Adaptive strategic planning, on the other hand, offers a dynamic and flexible framework that allows organizations to effectively address these challenges. Adaptive strategic planning performs important functions in business structures by facilitating proactive decision-making, providing flexibility and agility, and promoting organizational learning and adaptation.In addition, adaptive strategic planning is a tool for ensuring the economic security of an enterprise. It provides a framework that allows companies to anticipate and respond to changes, mitigate risks and ensure their economic security. Adaptive strategic planning allows organizations to identify potential risks, develop contingency plans, and build resilience into their business models. By considering different scenarios and preparing for different outcomes, businesses can more easily cope with disruptions and uncertainties. This resilience ensures their ability to continue operations, maintain profitability and protect their economic security in the face of adverse events.Adaptive strategic planning promotes a culture of continuous learning and improvement in organizations. It encourages employees at all levels to share their knowledge, ideas, and experiences. By creating an environment that values experimentation, feedback, and collaboration, companies can tap into the collective intelligence of their workforce. This fosters innovation, adaptability, and resilience, positioning the organization for sustainable success in the face of today's challenges. Adaptive strategic planning is a vital tool for the development of business structures in today's dynamic and unpredictable environment. It allows organizations to proactively respond to change, capitalize on new trends, and drive long-term growth and success. With flexibility, agility, and a culture of continuous learning, businesses can meet today's challenges and thrive in an ever-changing environment.