Adaptive management of dynamic changes of the enterprise

Abstract

Introduction. This paper describes the adaptive management of dynamic changes in a present-day enterprise. The purpose of the paper is to investigate the interaction of the key elements of the system of adaptive management of dynamic changes in enterprises, with regard to the influence of the external and internal conditions. Results. The vast majority of enterprises today require changes, which are implemented through the use of adaptive management, which ensures that the company is able to respond adequately to external and internal changes. To ensure the competitiveness, a significant portion of the enterprise requires dynamic changes, which are characterized by high intensity and radicality. For their implementation, the enterprise, on the one hand, must have the necessary potential to achieve this, and on the other hand – the appropriate mechanisms for their implementation. The mechanics of realization of the enterprise potential is defined as a set of its dynamic capabilities and key competences. Key competencies, which enable the company to carry out dynamic changes, are created by the influence of dynamic capabilities on its functional competencies. Dynamic capabilities have a decisive importance in the creation of key competences. The most important key competencies include the following: Constant monitoring of the level of adaptation of the company to the conditions of the environment; the presence of a system of alignment of the goals and objectives of the company with the intensity and pace of development of the target segment of the market; organizational renewal, innovation-friendly internal environment of the company; motivating the company's staff to use the specified capabilities. Conclusion. Efficiency of implementation of changes in the enterprise is achieved by adaptive change management, which ensures adequate response of the management structure of the enterprise to changes in the external and internal environment. Adaptive management of dynamic changes is ensured by the purpose-oriented formation and widespread use of mechanisms for the implementation of the company's potential, as an aggregate of its key competences. The key competences that will provide the company with competitive advantages are created by influencing the dynamic capabilities on the functional competences.