Adapting to Twitter: The Entanglement of Journalistic Values and Online Personas

Abstract

ABSTRACT As more journalists rely on social media platforms like Twitter to gather information and report the news, scholars have identified an increasing tension between traditional journalistic values and reporters’ construction of online personas. Moreover, networked journalists build these mediated personas—following platforms’ affordances—to better engage with fellow journalists and algorithmic audiences. Drawing on data from 15 in-depth interviews with Kosovar Albanian political journalists and editors, this article offers a unique perspective by examining the negotiation process between professional standards and journalists’ online personas on Twitter. Via their online personas, influenced by the audience and the platforms’ affordances and logic, journalists and editors have given rise to new role conceptions and standards in local political journalism. The results show that political journalists and editors in Kosovo view Twitter as a platform where they can display both professional and personal layers of their identity. Furthermore, they feel unrestricted by journalistic standards, taking on roles outside the traditional scope of journalism: as good citizens, they express opinions on political issues; as activists, they advocate for personally meaningful causes; but they also see themselves as mordant critics of political figures.