Abstract
The aim of the study was to adapt the media and technology usage scale and attitude scale to Arabic. The methodology of the current study was a quantitative method, as the questionnaire was used from 1100 university students. Then, exploratory factor analysis was performed on the media and technology usage scale. As a result of factor analysis, nine factors emerged. The nine factors are named as follows on Facebook Check, general social media use, primary phone use, video games, media sharing, online friendships, email usage, Facebook friendships, and smartphone use. The attitude scale has three factors. The three factors are named respectively as following positive pttitude and negative attitude and Preference for Task Switching. The Cronbach alpha coefficient of the media and technology use subscale of the scale adapted to Arabic was found to be 0.757. This coefficient shows that the media and technology usage subscale has a acceptable degree of internal consistency. In addition, the value of Cronbach alpha coefficient of the attitude subscale was found be 0.699. This indicates that the attitude subscale has a acceptable degree of the internal consistency. As a result, the adapted Arabic form of media and technology usage and attitude scale is a scale that can reliably measure the media and technology usage and attitudes of individuals in Arabic-speaking places around the world.
Highlights
Insufficient number of studies has so far addressed the impact of adapting and using information technology (IT) in the developing countries
A principal components factor analysis was conducted on the 44 items
The Bartlett's sphericity value = 6737.351 (p
Summary
Insufficient number of studies has so far addressed the impact of adapting and using information technology (IT) in the developing countries. Considering the social and cultural factors, for example, level of education, gender and age can affect the information technology adoption in the developing countries. The transnational industrial globalization is growing that makes it essential to understand the mentioned factors, which result in continuous IT adoption andusage in several organizations, which are located in the mentioned regions. We should understand the specific socio-cultural factors, which usage as well as adoption. This type of knowledge plays a significant role in assisting the increasing organizations located in certain regions, which require IT usage. The socio-cultural factors include social norms, gender, education, and age. Such factors have a definitiveeffect on transferring and usinginformation technology in different organizations(Baker, Al-Gahtani, and Hubona, 2007)
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