Abstract
The article is devoted to the analysis of current concepts of the Latin American media on the example of the headlines of three major newspapers. The purpose of the paper is to identify the content of a number of concepts of Latin-American media by means of the definition and contextual analysis of the lexical units — representative concepts. The procedure makes it possible to understand the meanings that are conveyed to the Spanish native speakers of the Latin American cultural background by the headlines of their media. The novelty of the study is related to the description of the ethnocultural specificity of a number of universal concepts of media discourse.
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