Abstract
Technical professionals are compared to managers with regard to the cognitive schemas that each group adheres to concerning the threat of obsolescence and the need (or lack of) to get up-to-date. The schemas that each role group is seen as adhering to (attributed schemas) are also examined. Discriminant analysis of data from 210 employees in an Israeli high tech company shows significant differences between managers and technical professionals in adoption of schemas. Specifically, managers adhere more to schemas entitled Keeping Abreast of the Market and Shifting Focus from Oneself to the Unit. Technical professionals adhere more to Knowing a Lot about a Little as well as to Knowing a Little about a Lot. Whereas some of these differences parallel the ways in which these groups are viewed, important inconsistencies can also be identified, suggesting discrepancies between the image and the reality of being a manager or a technical professional in an organization.
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