Abstract
The YouTube channel “Serbian Composers” was founded in 2012 by four musicology students from Belgrade. As the first page dedicated to both art music and applied music of Serbian composers on this popular video-sharing website, over the past 11 years this channel has shown itself to be an excellent platform for the promotion, multi-media archiving, research, digitalization, and preservation of Serbian music. The founders of the channel—nowadays active researchers in the field—recognized the potential of YouTube for applied musicological work and worked diligently on making this channel the most reliable online source for anyone interested in Serbian composers and their works. In this article, we elaborate on what working on this channel throughout the years has entailed. We cover the realities of both the social media and internet presence of one such endeavor and situate the research in the domain of seeing YouTube as an informal multimedia archive. We also discuss the ongoing processes of collecting music and data, digitalization and preservation, selection and categorization, and the presentation of material on YouTube and other relevant social media platforms.
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