Abstract
The author considers the problem of linguistic terminology in the context of changes which took place in linguistics of the late XXth century and the beginning of the XXIth century under the influence of postmodern culture. The changes in linguistics depend primarily on such characteristics of postmodernism as irrationalism (anti-scientism), pragmacentrism (sociocentrism) and simulacrism. The author shows how linguistic terminology changes in the new cultural conditions and distinguishes between four phenomena: ambisemy, transfusion, complication and approximation. Taking a critical (normative) methodological position on the latest processes in the filed of terminology, the author considers some criteria for evaluating innovations.
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