Abstract
This work aims to present the results of a project intended to activate and enhance cultural assets and memory, conducted in the Municipality of Punta del Este, Uruguay. The research began in 2016, based on the joint work of teachers and students from the Tourism Studies Area of the Eastern Regional University Center and the Municipality’s Culture and Heritage Commission. In the year 2020 we were able to produce materials for the diffusion of cultural assets and their memories, through the creation of a multimedia map containing fragments of audio records, texts and short films that allude to the identified assets. This work is expected to contribute to diversifying the offer of leisure activities.
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