Actitud y riesgo financiero percibido por usuarios de Facebook en un consultorio dermatológico Lima, Perú

Abstract

The last few years have evidenced the increasing use of social media. This has given companies the opportunity to offer their products and/or services, and has given consumers the opportunity to purchase them. The aim of this study was to determine the relationship between attitude and financial risk, as perceived by a group of users of social networking site Facebook who were interested in purchasing dermatology services. To this end, an applied study was conducted, with a quantitative, non-experimental, cross-sectional, and correlational approach. It used a five-item questionnaire which was responded by 358 users. The results indicated that 94.4% of the survey respondents stated that they had perceived a good or very good attitude from the company’s employees, generating a very low to low perceived risk in 85.5% of the survey respondents. In conclusion, a positive moderate correlation exists between attitude and financial risk.