Abstract
Introduction The pioneer design work that was carried out in Europe and America during the first half of this century blossomed in the postwar years, growing in size and prosperity as creative expertise was combined with serious business acumen. One thinks principally of the Bauhaus, together with individuals such as Peter Behrens, Jan Tschichold, Piet Zwart, Alvar Aalto, and Raymond Loewy, as people who instinctively developed a profession out of their design practice. Richard Buchanan has summarized this rapid development as three stages: 1 Design began as a trade activity, closely connected to industrialization and the emergence of mass communication. After a period of time, professions began to emerge, with traditions of practice and conscious recognition of a distinct type of thinking and working that distinguished our profession from others. However, we are now witnessing the beginnings of the third era of design, marked by the emergence of design as a field or discipline.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.