Abstract
There has been increased interest in studying how big data analytics capability (BDAC) and artificial intelligence capability (AIC) lead to sustainable innovation and performance. Yet, few studies have investigated how these two emerging capabilities affect the success of sustainability development projects through the mediating effects of the sustainability design and commercialization processes. Based on Day and Wensley’s theoretical framework for diagnosing competitive superiority, we propose a research model to investigate how sustainability design and commercialization mediate the relationships between two emerging capabilities and sustainable growth and performance. To test the proposed research model, we collected empirical data from 905 sustainability development projects from China and the United States. This study makes theoretical and managerial contributions to sustainable development theory. The study findings reveal several interesting results. First, BDAC and AIC not only increase the proficiency of sustainability design and commercialization but also directly enhance sustainable growth and performance. Second, sustainability design and commercialization mediate the positive effects of BDAC and AIC on sustainable growth and performance. Finally, the empirical analyses uncovered several cross-national differences. For sustainability design, BDAC is more important than AIC in the United States, while AIC is more important than BDAC in China.
Highlights
Sustainable organizational growth and performance are hot topics in the literature
Hao et al [1] called for artificial intelligence capability (AIC) to be considered; we found that the relative importance of big data analytics capability (BDAC) and AIC is different for sustainability design and commercialization, our results enrich the literature on cross-national comparative studies of BDAC and AIC
Our findings revealed several interesting results for enhancing the sustainability of innovation and organizational growth: (1) For both China and the United States, both BDAC and AIC increase the proficiency of sustainability design and commercialization, with AIC having a greater impact on the proficiency of commercialization
Summary
Sustainable organizational growth and performance are hot topics in the literature. Service innovation has been suggested as an important driver of sustainable organizational growth and development [3,4]. The innovation literature has demonstrated that service innovation performance is positively associated with the quality of the service innovation process [4]. Higher proficiency in service design and commercialization helps companies to achieve sustainability of innovation and organizational growth. Marketing and technical capabilities have been shown to have positive effects on the proficiency of service design and commercialization [5,6]. Having these capabilities does not guarantee innovation success [6,7]. Organizations must employ the capabilities to create sustainable competitive advantages [1,6,7]
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