Abstract
Entrepreneurs embody multifaceted roles as leaders, risk-takers, and learners, driving toward success while transforming dreams into reality. However, amid their journey, they encounter formidable challenges. Hence, this article delves into startup entrepreneurs' hurdles in fostering sustainability. Amidst today's focus on sustainability, startups must navigate obstacles to enhance customer ratings and long-term performance. Examining risk management models, implementing eco-friendly technologies, and refining marketing strategies are crucial. Moreover, fostering virtual collaboration among geographically dispersed employees is essential to mitigate external challenges and achieve sustainability. Through these endeavors, entrepreneurs pave the path toward enduring success in the dynamic landscape of startup ventures.
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