Abstract
Enterprising a startup business is depending on personal experiences of investors and their social relationships with all stockholders. Startup entrepreneurs are typically involved in the qualitative evaluations of their business counterparts operating in the market. However, startup entrepreneurs shall look at what caused them to fail in their ventures, they examine the reasons for their failures, and finally, entrepreneurs develop a culture of strategic thinking for getting success in the business. In this context, this paper examined the entrepreneurial strategies of tech startups and deliberated the factors that stimulate the growth of a tech startup business in India. However, initiatives of the government to promote tech startups in India also exposed in this paper.
Highlights
Strategic approach of entrepreneurs is indispensable for the economic growth of a country (Eschenfelder & Holstein, 2017)
The investment of startup industrialists has depended on their personal experiences as financiers of enterprises and their social relationships with all stakeholders in the industry as well as their qualitative evaluations of firms operating in the market (Okafor & Shaibu, 2016; Bugu & Yucheng, 2018; Zhong, Liu, Zhong, & Xiong, 2018)
Even though India has the largest ecosystem for startups after the United States of America (USA) and the United Kingdom (UK), 90% of Indian startups were failures because of lack of strategic thinking combined with the deficiency of technological innovations and the absence of unique business models (Prashantham & Yip, 2017)
Summary
Strategic approach of entrepreneurs is indispensable for the economic growth of a country (Eschenfelder & Holstein, 2017). To enhance the differentiation from other players in the market, tech startups have to develop a culture of strategic thinking for success (Wye & Lim, 2014; Isimoya, 2014; Iyiola, 2014; Maldonado-Guzman, et al 2018; Agbim & Eluka, 2018; Udanoh & Zouria, 2018Sinha, 2008) In this context, this paper discussed the initiatives of the Indian government to promote the tech startups and analyzed the strategic approach of tech startup entrepreneurs in India by speak out the factors that stimulate the tech startup business in the country
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
