Achieving Global Convergence? Integrating disruptive technologies within evolving SME business models: A micro-level lens

Abstract

This research responds to the call on global convergence in the international business management domain. Global convergence requires new evolutionary, devolutionary and even revolutionary strategies that are framed in the context of digital transformation. The digital transformation phenomenon has led to different theoretical and managerial perspectives on disruptive technologies provoking the need for more studies on the integration of such technologies within SMEs ecosystem-based business models (EBBMs). In this vein, by adopting a micro-level lens, this research examines 718 managers from SMEs in Europe who have already embraced the digital transformation process and have bonded physical and digital ecosystems. The results are analysed through the application of logistic regression analysis.A notable contribution of this study is the development of a new model which articulates the relationship between substantive capability, adaptation capability and change capability in the SME.The study articulates how these work, support and facilitate disruptive technology integration in EBBM and suggests a method for their evaluation. As emerged the consideration that DCs are not replicable is supported and so it has been shown that technologies cannot replace human beings in their transformation business capabilities. This addresses the evolutionary change of global convergence generated by disruptive technologies that: 1. empower individual skills; 2. develops renewed strategies for enhancing network capabilities and; 3. allows the exploring and exploiting of opportunities from the influence of EBBM.