Acculturation, shopping acculturation, and shopping motives of International Residential Tourists.

Abstract

The pairing of tourism and shopping, and particularly the area of tourist shopping motivations, has led to a prolific output in terms of literature. However, the related studies are fundamentally descriptive and do not discuss the background variables in detail. The aim of this study is to develop and test an explanatory structural model of the influence of socio-demographics and acculturation on International Residential Tourist (IRT) shopping motivations. The results obtained confirm the influence of certain socio-demographic variables on acculturation, of the latter on shopping acculturation and in turn on shopping motivations. Likewise, the decisive role that nationality plays when defining the sense and intensity of structural relationships can also be verified. The model tested is foreseen to be of special interest to IRT destinations, as it allows shopping motivations to be predicted, meaning that the commercial offer can be strategically adapted.