ACCOUNTING OF SOCIO-PSYCHOLOGICAL COMPONENTS OF CORPORATE CULTURE IN THE MANAGEMENT PROCESS

Abstract

The work discusses corporate culture and its role in the life of economic entities and society. The advantages and disadvantages of corporate models adopted by world-famous organizations are considered. The goal is to understand the key to success and apply these models in our country in various organizations to offer options for developing society and the economy. We think that their correct application from a psychological point of view can be useful for our society. Corporate culture is both a complex management process and simultaneously a result of the socialization of the regional economy, an indicator of the degree of maturity of market institutions. It can balance the interests of market entities, promote the development of financial, economic and social processes in the region, and activate the flow of goods, services and information. Increasing the level of corporate culture in the area is ensured through various forms of ownership, corporate capital, population participation in these processes, and planning, forecasting, and monitoring of the socio-economic development of the region's economy.