Abstract

ABSTRACT Editorial statutes are standardizing documents that organize and structure the media. They are a legal provision allowing them to define their ethical principles and conduct, establish their identity and ideology, and create a communication pact with their audiences. Editorial statutes can thus be considered mechanisms of media responsibility, accountability, and transparency. In Portugal, such statutes are legally required and are often perceived as formal, general, and bland documents. This paper presents a study of sixteen editorial statutes of the Portuguese press, designed to understand the issues and values of these documents. Thirty-eight categories were identified across three key dimensions: self-definition, normative values, and ideological elements. While these dimensions seek to address the requirements set out in the Portuguese Media Law, this analysis defies the common concepts of superficiality and homogeneity of editorial statutes.

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