ACCEPTANCE OF PUBLIC TOWARDS CROWDFUNDING FOR MAINTENANCE OF SCHOOL PROPERTY

Abstract

Hence, this research focused on determining the factors that could influence the prospective investors’ intention to donate in this crowd-funding project. The research selected the UTAUT model to determine the prospective investor’s intention toward donating money to the crowd-funding project. There were five independent variables, namely performance expectancy, effort expectancy, social influence, facilitating conditions, and with the addition of trustworthiness as the fifth variable. The intention of the prospective investor was selected as the dependent variable. With respect to the literature review, five hypotheses were developed in this study. To test the developed hypotheses in this study, descriptive research was adopted by applying a self-administered questionnaire distributed to respondents. For this study, convenience sampling was selected, whereby 384 respondents responded and answered the questions. All the independent variables have shown that they were positively significant to the intention of the prospective investor. Hence, the intention of prospective investors is influenced by performance expectancy, effort expectancy, social influence, facilitating conditions, and trustworthiness. This research successfully contributed to the knowledge in this field by applying the UTAUT factor in the context of crowd-funding for the maintenance of public schools in Malaysia.