Abstract
• Highlighting different benefits does not affect the acceptance of data sharing • Positive correlation between green consumption values and acceptance of data sharing • Different recipients significantly affect the acceptance of data sharing • Acceptance of data sharing in apps is affected by information attributes • Acceptance of data sharing is higher for familiar apps The use of smartphone apps has numerous advantages for app providers and users. However, the users of many smartphone apps are confronted with a trade-off between usage benefits and preferences for personal data protection. We investigate the acceptability of data sharing in different vignettes describing five types of these apps from key industries of the digital transformation. The vignettes are embedded in a representative survey for the German population ( N = 1 , 013 ). For each vignette we examine to what extent the acceptance of data sharing differs with respect to potential recipients, collected information attributes, and the promoted benefits of data sharing. We differentiate the promoted benefits in two treatments according to monetary (or personal) and environmental (or public) benefits. Our results show no treatment effects but significant differences in acceptance values for different recipients and information attributes. We further observe that participants with stronger green consumption values, participants with a stronger risk propensity, men, and younger participants show a higher acceptance towards data sharing in the described scenarios.
Submitted Version (
Free)
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call