Abstract
This study is to examine the socio-economic background and consumption pattern of rural and urban recipients of 1Malaysia Peoples' Aid (BRIM) and behavioural response towards acceptances and perception towards government sincere act and political motives. A survey was conducted in Klang Valley and Kedah, where 250 respondents were interviewed via structured questionnaires and analyzed using structural equation modeling (SEM). Finding revealed that the main consumption of both rural and urban was necessity goods and indicated a positive significant relationship between acceptances and government sincere act, and otherwise for political motives. The study concludes that people accept BRIM as a sincere government act rather than a political agenda.
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