Abstract

Employability of the graduating students is the top most priorities of the HEIs (Higher Education Institutions). Therefore, teachers serving in HEIs are instructed by their administrators to enhance their job skills and teachers themselves voluntarily influences their students to shape up their career goals through strengthening and sharpening their employability or entrepreneurial skills. The article aims to assess the association between academicians understanding on the need for motivating their students in modern education system and academicians ability Why to motivate the students based on their career aspiration/life-goals. are shaped, their career aspiration and needed skills for career progress are developed. Ten most reputed colleges functioning in Coimbatore city was chosen, from each college 25 academicians participated in the survey. The article discussion comes 92.90 per cent of the teachers realise their role of recruitment in HE services. Approximately, 94 per cent of the academicians have expressed high degree of satisfaction, 88 per cent of the sample teachers feel satisfied with the nature of career succession and promotions achieved by their graduated alumni and 87.40 per cent of the teachers feel satisfied being a facilitator supporting the students in achieving their career building. KEY WORDS: Higher Education Institution, Academician, Career Aspiration, Career Building

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