Abstract
The academic tourism understood as a planned and satisfactory recognition was the objective of this work. A cross-sectional, correlational, and exploratory study was carried out with a sample of 100 student users, considering their professional practices in tourist administrative and gastronomic services. A model was established in which the determinant of the prospective visit was the quality of the service, although the research design suggests the diversification of the factor in order to anticipate reactivation scenarios for academic tourism.
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