Abstract
Behavior engineering is a new and highly effective emerging feld for helping design good habits, but it can also be used for manipulative purposes. The tech giants have entered the fray for our attention, which they need to generate windfall profts. They use artifcial intelligence technologies to analyze user behavior and develop a "retention" strategy. The commercial imperative is to design "enforcement" of the digital products and services that are created. However, this approach is contrary to the needs and rights of users, especially children. The article discusses the Fogg Behavior Model, as well as examples of its use in the design of user products, when the user is addicted to the product or, rather, the need to use it.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
