Abstract
The access economy business model has been applied to a wide range of digital goods and services such as software, movies, music, and books. The digital platforms that manage transactions between buyers and sellers enable product rights owners to define product usage rights with a great deal of precision. In this paper, music product usage rights for digital consumption and platform attributes of music streaming systems are discussed and a model for digital music streaming system adoption and digital piracy is presented. The results of a quasi-experiment suggest that the perceived freedom to tryout, modify, and share digital music products contribute to both perceived usefulness and perceived enjoyment of a product format and the music streaming system. In turn, perceived usefulness and perceived enjoyment lead to the intention to adopt a music streaming system. The perceived usefulness of a music streaming system is associated with a reduction of pirating intention.
Highlights
The access economy business model emphasizes user access to products and services in lieu of ownership
It is clear that the access economy business model has significant market appeal and this can be attributed to the digital technologies that make consumption platforms and manifold value propositions possible
music streaming systems (MSSs) are an example of the access economy business model
Summary
The access economy business model emphasizes user access to products and services in lieu of ownership. With respect to the music and film industry, ownership of physical media continues to decline while access to streaming content continues to become more widely adopted [31], [48], [52], [113], [128]. In this industry, the access economy business model is exemplified by content streaming services such as Netflix and Spotify, both of which have become very popular and successful. As of April 2018, Netflix claimed 117 million members, a growing subscriber base, and operated in 190 countries [86]. Spotify successfully launched an initial public offering on April 3, 2018 that valued the company at approximately $25 billion [112]
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