ABOUT COMMUNICATIONS OF ARTS ENTERTAINMENT AND NOTIONAL SOCIAL INSTITUTIONS IN THE TRANSFORMATIONAL PERIOD

Abstract

This paper is dedicated to a research on relation of entertaining arts and important social institutions in a transformational period. This relation is regarded as an indicator of a social process taking place in a Russian society. The relation of traditional Institution and spectacle is regarded through the prism of a significance this or that Institution for viewing audience and Institution effect of decision making. The article contains the results of author research of the audience in the fashion sector, in which the structural analysis of the audience of individual events and shows in this industry was conducted, as well as the record of the Federal State Statistics Service. Based on this analysis the author concluded that the perception of the Western lifestyle as a social compass, led to the freedom from the historically formed and effective social norms under the conditions of Russian, focused on the priority family role as a social institution. In this regard, the author takes up the fashion world and entertainment events as a potentially efficient instrument to recover social compass that contribute to maintaining and increasing the capacity of Russia, enhancement the family role as a social institution and the popularize of Russian traditions.