Abstract
This article mainly focuses on the application of Yao Panwang Festival elements on interactive packaging design for local products, discusses the interactive packaging as a carrier to convey the festival cultural spirit. The methods ABM: Analysis(festival contents)-Build relationship (traditional vs modern)-Media(interactive package,toy,emoji,etc.). This article builds the "Interactive Packaging Design Analysis Table" to explore and evaluate. The interactive packaging features are expressed through three parts: packaging structure, Packaging visual information and function extension. This research helps to improve the cultural and tourism experience, promote economic development and reduce environmental pressure.
Highlights
Traditional festivals are one of the representative symbols of regional culture, it has high cultural value under the context of post-modern consumption
Based on the above two points, this study takes the application of Panwang Festival elements in packaging interactive design as an example, The motivate is combines festival and interactive packaging design, and to provide reference to drive rural sustainable development
2.2 Principles of building relationships between ancient and modern Globalization has accelerated the convergence of lifestyles, The festival culture which have local characteristic is an important resource to meet the requirements of mass tourism in postmodern society
Summary
Traditional festivals are one of the representative symbols of regional culture, it has high cultural value under the context of post-modern consumption. I. DATA COLLECT AND ANALYSIS 1.1 Data Collection Collect topic-related materials through expert interviews, local chronicles reading, museum visits, festival experience, focusing on the authenticity and typicality. The key point of this session is to organize effective interviews with old artists and inheritors who play a key role in traditional festivals, to learn more about the content arrangements of festivals and their reasons, and to learn about Philosophical significance about hanging statues, dances and props, costume patterns, songs. The third step is to read local Chronicles, monographs, picture albums and other books and watch video materials of festivals. This part focuses on collecting the recordings about myths and legends, and video materials. Books such as History of the Yao Nationality, Selected Folk Stories of the Yao Nationality, Notes to Meishan Picture, and Paintings of Yao Statue in the Qing Dynasty were read to build a descriptive relationship map of the Pan Wang Festival of the Yao Nationality
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