Abstract

The emerging infrastructure of cyber-physical systems consisting of everyday items, as product’s packaging, and advanced digital communication devices opens a new digital dimension for interaction and user experience. Consequently, the concept of human-packaging interaction goes beyond the pragmatic aspects of physical packaging attributes, and, in turn, embraces the potentials of ICT systems. Due to the new forms of human-packaging interactive systems, designers have to address the relevancy of the interaction design and the complexity in the relationship between consumer behavior and interactive system design, i.e. digitally-enhanced packaging. Therefore this research aims to describe the digitally-enhanced packaging as a digital interactive system in regards to the theories of human-computer interaction, interaction design, and user-centered design. In this paper, the critical elements of the interactive packaging design are described. This study concludes that for the interactive systems to be effective and used, designers have to build not only a reward-based, intuitive and simple interaction design that would persuade users to take actions, but also they have to think of other mediate interactions, internal and external resources that are significant to reach the final aim.

Highlights

  • Within the exponential growth in the application of computer systems, a wide range of all sorts of artifacts and interfaces have arisen ranging from mobile devices and domestic appliances to vehicles and whole houses [1]

  • The current research of human-packaging interaction [5] [6], called as user-packaging interaction [4] or consumer-packaging interaction [3], works on either human factors and ergonomics related to the handling and usability of packaging and utilization of the packed product [6], or marketing and branding concerns associated with the visual appearance of the packaging [4] in terms of physical packaging attributes as color, shape, material or typography

  • The new forms of human-packaging interactive systems appear, and thereby designers have to address the relevancy of the interaction design in relation to the complex relationship between the consumer behavior and interactive system design, i.e. digitallyenhanced packaging [9]

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Summary

Introduction

Within the exponential growth in the application of computer systems, a wide range of all sorts of artifacts and interfaces have arisen ranging from mobile devices and domestic appliances to vehicles and whole houses [1]. The emerging infrastructure of cyber-physical systems due to advanced wireless communication devices and IoT opens a new digital dimension for interaction and user experience [7] and goes beyond the pragmatic aspects of HPI. Traditional passive packaging is able to embrace the digital transformation and become network-connected [8] due to applied a wide range of mobile, digital and wireless communication technologies. As these technologies improve, the new forms of human-packaging interactive systems appear, and thereby designers have to address the relevancy of the interaction design in relation to the complex relationship between the consumer behavior and interactive system design, i.e. digitallyenhanced packaging [9]. This study creates a link between the everyday item, as product’s packaging, and interaction design of HCI systems

Smart Interactive Packaging
Interaction Design of Digitally Enhanced Packaging
Cases of Smart Interactive Packaging
Olive Oil Package with Attached NFC Tag
Cereal Package with Integrated NFC Tag
Mouthwash Bottle with Smart Sensors
Discussion & Conclusion
The Design of Digitally Enhanced Packaging
The Five Step Approach for Interactive Packaging Design
Full Text
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