Abstract
Social media is increasingly being used to provide medical information to families, patients and primary providers, as well as increase a program’s visibility. Previous articles have discussed the use of a variety of social media platforms in the surgery field including using Twitter to heighten education in surgery clerkships and residencies, and the use of Facebook for social support while undergoing surgical procedures. In February 2015, our hospital expanded its adolescent bariatric surgical program by introducing the laparoscopic gastric sleeve procedure. In order to increase the program’s visibility and provide real time information, live-blogging a patient’s surgical procedure through Twitter was proposed. Twitter is a microblogging platform that allows for short, concise posts or “tweets” that can quickly be disseminated and allows for wide education and engagement of patients and providers. Previously, surgeons have “live-tweeted” procedures including a kidney transplant, heart surgery, and even brain surgery. This abstract discusses the development and results of this social media event.
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