Abstract
Complementary to others focusing on how organisations engage with environmental markets because they emerge through changing consumer preferences or sustainability principles, this article offers an alternative view, showing there is much more going on behind the scenes. A look backstage of the electricity supply industry finds a highly managed strategic effort on the part of large companies to influence regulations and the market creation process. European and US companies' engagement with climate-change-related markets, such as emissions trading and carbon offsets, are reviewed and compared with the response from organisations in Australia's electricity supply industry to climate-change issues.
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