Abstract

To input rational customer requirements into engineering design process more effectively and improve product design quality and market response efficiency, this paper focuses on the interaction between market analysis and engineering design decision for the modular product. While many researchers have successful evaluated and optimized the design schemes, few, if any, have provided a bridge the customer selection and firms product development decision. After a review of the literature we introduce the flow of user-engineering design interaction including both maximize the utility of customer and the profit of the firm. On the user and market analysis flow, customer requirements are defined according to the target market, then the customer selection possibility link to the product attributes by utility function. Accordingly, the alternatives are corresponding to the module different product, and then using decision support problem method to search the optimal design parameters. Two design domains can share the design information and realize the cooperative design process by computer computing platform.

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