A Travel Blog as a Space for Creation and Communication of Travel Models

Abstract

Purpose. The purpose of this article is to present the variety of travel models which are conveyed and promoted by amateur travel blogs. Methods. The research sample was constituted on the bases of selected Polish travel blogs which promote travel models. The basic criteria for the selection of these particular blogs was the representativeness and popularity among readers. The testing method was content analysis of selected blogs. Findings. The present study suggests a classification of travel blogs. The research hypothesis claiming that the authors of travel blogs publicize travel models was confirmed. Research and conclusions limitations. The study is focused only on amateur travel blogs which are written in Polish. During the process of research, the author focused on a range of topics of the posts as well as on the publication genres. The present study includes blogs about world travels, travelling with children as well asdogs and low-cost travels. Practical implications. The results of this study indicate a wide range of possible future research studies regarding travel blogs from different perspectives. Originality. This article attempts to establish the definition of a travel model and the main characteristics of a travel blogger which aspire to become a travelebrity. A classification of travel blogs using the 'travel model' key is also provided. Type of paper. The article presents the results of empirical research conducted by the author.