Abstract
The improvements in the internet infrastructure and the increased affordability has led to an increase in the number of users on this platform. This has put a large impact on the services being offered on this platform especially on the e-commerce websites. These websites cater to the individual and the increased number of users has led to an increase in customer data. This data is highly valuable as it can allow for the effective prediction of customer behavior. Therefore, these predictions can allow for effective and accurate product recommendations based on the interests and the behavior of the customer. To achieve this approach, this research article analyzes a collection of related works based on the paradigm of product recommendation. After a thorough analysis, an improved product recommendation system is devised through the effective implementation of Natural Language Processing and machine learning algorithms. The proposed methodology performs preprocessing, Bag of Words, and TF-IDF along with Fuzzy Artificial Neural Networks and Collaborative Filtering to achieve an effective Product Recommendation system. This approach will be expanded further in the upcoming researches.
Published Version
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