Abstract
There is an argument that money is the only motivator that management can use effectively to enhance the performance of employees at all levels. It’s however of questionable wisdom whether employees who happen to differ in the social class grouping can be motivated by only one factor, financial motivation of money. Theorists have concentrated on the generalized motivators without detail look unto those needs that motivate workers at the low, middle and high class levels that compound the environment of today in both developing and developed nations. This study will add to the existing knowledge in motivation as regards the factors that motivate workers at the varied social classes by coming up with a theory, ‘the Tirimba theory of motivation’ which was aimed at identifying the key motivators at the low, middle and high class social levels of workers. The main objective therefore is to determine the key motivators at the low, middle and high class levels at the contemporary context. Descriptive research design was adopted with the population being strategic management scholars at graduate level in Kenya. The sample survey of this study was extracted from the Masters of Business Administration (MBA) students of Jomo Kenyatta University of Agriculture and Technology, Nairobi campus 2012-2013 current students that was identified on case study method. The study relied wholly on qualitative data from both primary and secondary sources. Primary data was collected by use of semi-structured questionnaires. Secondary data was gathered by aid of already published books, journals, and published and unpublished research projects. Relevant conclusions and recommendations were made as per the data collected and the theory to be suggested explained amid the research work.
Published Version
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