A Temporal Variable-Scale Clustering Method on Feature Identification for Policy Public-Opinion Management

Abstract

The development of various digital social network platforms has caused public opinion to play an increasingly important role in the policy making process. However, due to the fact that public opinion hotspots usually change rapidly (such as the phenomenon of public opinion inversion), both the behaviour feature and demand feature of netizens included in the public opinion often vary over time. Therefore, this paper focuses on the feature identification problem of public opinion simultaneously considering the multiple observation time intervals and key time points, in order to support the management of policy-focused online public opinion. According to the variable-scale data analysis theory, the temporal scale space model is established to describe candidate temporal observation scales, which are organized following the time points of relevant policy promulgation (policy time points). After proposing the multi-scale temporal data model, a temporal variable-scale clustering method (T-VSC) is put forward. Compared to the traditional numerical variable-scale clustering method, the proposed T-VSC enables to combine the subjective attention of decision-makers and objective timeliness of public opinion data together during the scale transformation process. The case study collects 48552 raw public opinion data on the double-reduction education policy from Sina Weibo platform during Jan 2023 to Nov 2023. Experimental results indicate that the proposed T-VSC method could divide netizens that participate in the dissemination of policy-focused public opinion into clusters with low behavioural granularity deviation on the satisfied observation time scales, and identify the differentiated demand feature of each netizen cluster at policy time points, which could be applied to build the timely and efficient digital public dialogue mechanism.