A Decision Model for the Control and Dissemination of the Online Public Opinions: An Empirical Study of Public Opinion Dissemination on Fraudulent Insurance Claims in Taihe, China.

Abstract

This work establishes the SE-IR model of dissemination of online public opinions and control decisions. The model is developed by sorting out the development process of dissemination of the online public opinion model, analysing the mechanism of public opinion evolution in emergencies, drawing on the construction idea of the SEIR contagion model, and combining the characteristics of the online public opinion dissemination with the role mechanism of government intervention. Using this model, we determine the equilibrium point and stability of public opinion dissemination. Using the data of public opinion on an incident of fraudulent insurance claims in China, we explore the influence of different government decisions on public opinion dissemination. The results show that government actions in that case achieved the purpose of minimising the risk of harmful public opinion dissemination.