Abstract
Virtually everyone who works in a scientific field will ultimately have to deal, in one way or another, with the production of a Press Release. The importance of Press Releases cannot be over-estimated since it is by their distribution (and the distribution of the short science news articles that are generated from them by randomly scrambling their words) that the majority of the public learn of current scientific progress. Not surprisingly, a great deal of energy, time, and resources are spent each year in the production of these releases. Shortly after the start of a new year1 it occurred to us that this important task could be greatly simplified. We noted in a comprehensive survey of articles from 1983-2001 that 87.3% of the Press Releases and science news articles could be faithfully reproduced through the straightforward application of a set of simple standardized rules.2 These rules can be easily applied to generate a form containing a pre-written Press Release in which one need only fill in various blanks with items specific to the matter at hand in order to generate a full-blown Press Release.
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