A Technology Adoption Model for Broadband Internet Adoption in India

Abstract

Since 1980, corporations have spent nearly 50% of their revenue on technology, yet 50% of these new systems fail. The field of technology acceptance modeling posits that user acceptance is a root cause of these failures. Technology acceptance studies endeavor to determine the factors that lead users to adopt or reject a technology, but existing models have multiple weaknesses that impact their effectiveness and applicability. This study used enterprise system engineering principles to analyze and improve existing technology acceptance models, and proposed a new model that could be applied to disadvantaged user populations. The study analyzed information technology survey results from 338 firms across India and used the revised technology acceptance model to identify factors that were correlated to broadband internet use. The study found that relative advantage, process support infrastructure, relative cost, technology accessibility, and relevant knowledge were significantly correlated to broadband internet use, which supports the case for further research to integrate and improve this model.