Abstract
Tourism is creating and delivering travel and visiting experiences. The ‘experience economy concept’ introduction highlights the managerial focus is shifting from delivering ‘tourism products’ to providing ‘tourism experiences’ (TE). This study reviews the trends in the field of TE. A bibliometric analysis method in this study was carried out based on publications retrieved from the Scopus database using the VOSViewer software tool. This article analysed 2,638 articles published from 1966 to 2019 on TE. The results showed that since 2009, the number of publications had increased annually and resulted in overall accumulated publications. This study had employed co-authorship among authors and affiliated countries and the co-occurrence of author keywords. Conclusively, 56% of the existing literature on TE produce in Australia, the USA, China, and the UK. However, due to the multidisciplinary complexity noted within this tourism industry, various scientific journals contain articles on TE. Among the most productive tourism experience research universities of 15 leading countries, seven were the world’s top 50 universities for Hospitality and Leisure Management academy. The network visualisation map illustrated that ‘experience’, ‘authenticity’, ‘satisfaction’, and ‘motivation’ emerged as the most encountered terms in the TE research domain. This review concluded with theoretical and practical implications of the study and the directions for future research.
Highlights
Tourism experiences (TE) come together in an expected experience that influences the perception of the experience
There were 2,818 tourism experiences’ (TE) researchrelated articles found in the Scopus database
The highest drop was between 2001 and 2002, which involved a difference of 15 items
Summary
Tourism experiences (TE) come together in an expected experience that influences the perception of the experience. Otto and Ritchie (1996) pointed out that experience is the psychological state of tourists during service encounters that reflect in their evaluation of service providers. Tourists build their own experiences based on their interests. Their social and cultural backgrounds and the different experiences of each tourist depend on their participation and experience. Pine and Gilmore (1998) identified five core elements critical for creating authentic experiences: 1) experience theme; 2) use positive signals; 3) remove negative communication; 4) mix in memorabilia; and 5) use all senses. Identifying how tourists build and recollect their memories is essential for any destination manager. Researchers have shown the consequences of positive experiences remembered; it encourages tourists to repeat an event, satisfaction, and positive word-ofmouth (Manthiou et al, 2016)
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