Abstract
Providers of continuing education (CE), including schools of library and information science, need to understand the behavior and attitudes of their targeted audiences as well as the incentives and constraints perceived by those audiences. This study of one potential consumer group, school library media specialists in Oklahoma, found statistically significant connections between attitudes and participation in CE activities. The study also examined relationships between specific incentives and constraints and participation in CE as well as delivery format preferences of the audience. Such analysis is necessary before CE providers can effectively target a specific audience.
Published Version
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