Abstract

In 2013, “selfie” was named the word of the year by the Oxford English Dictionary, implying a self-portrait photograph taken by oneself using a digital camera or a smartphone, mainly to post on social media. In the past decade, selfies have become a new medium for self-expression and self-representation (Qiu et al. 2015). On social media platforms, users publish virtual self-representations that are influenced by “real-life” individual and societal changes (Hogan & Quan-Haase 2010); which is also reflected during the COVID-19 pandemic. The use of social media and self-representation in social media posts increased during the first and the second wave of the pandemic, with selfies among the most popular types of content shared (Sándor 2022a; Sándor 2022b). The goal of the current paper is to provide a concise review of the selfie phenomenon from the perspective of the COVID-19 pandemic, supported by the author's research results on self-representation and image modification on social media.

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