Abstract
Making long-term decisions and developing successful policy is always a challenge for a governing body. Within the framework of causal mapping, we evolved a model for the problem of creating and reinforcing a city’s image. Then, the model was enhanced into a quantitative form and processed with a novel approach: the extended form of the Weighted Influence Non-linear Gauge System (WINGS). A real-life case study of the city of Katowice showed that the presented approach can be helpful for city authorities. It reinforces the understanding of the problem, facilitates choosing policy options, and supports sustainable city development.
Highlights
IntroductionThe image (picture) is one of the crucial issues in marketing, place marketing, and place branding [1,2,3,4,5,6,7,8,9,10,11,12,13,14,15,16]
The image is one of the crucial issues in marketing, place marketing, and place branding [1,2,3,4,5,6,7,8,9,10,11,12,13,14,15,16]
We presented a novel approach, the extended Weighted Influence Non-linear Gauge System (WINGS) method, that can be widely used in the analysis of complex social systems
Summary
The image (picture) is one of the crucial issues in marketing, place marketing, and place branding [1,2,3,4,5,6,7,8,9,10,11,12,13,14,15,16]. The contemporary culture of images affects every aspect of social and economic life [17,18,19,20,21,22], including, perhaps above all, regional development [22,23]. Creating and managing a city image has recently become one of the key practices of place governance to encourage tourists, attract investors, and integrate residents within a particular place [2]. Sociologists, anthropologists, and other researchers have begun to appreciate image and visual communication [30,31] as a way to explore the relationships between visual culture and people’s behavior
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