Abstract
The main purpose of this research study was to improve the concept of transmedia by adjusting, updating and redefining it in the form of a verb, which was different from its current definition as a noun. This study sought to achieve a number of objectives. In achieving the objectives, the study sought to use a historical analysis technique. The objectives of this study were to: 1) provide a new interpretation of transmedia; 2) to suggest an adjustment and a new definition of transmedia as a verb; 3) to provide a critical analysis of Jenkins’ conception of transmedia storytelling.The study has revealed that Jenkins’ conception of transmedia storytelling has been vague. The study has also pointed out the weaknesses of Jenkins’ ideas on transmedia storytelling, which have been used to show that the suggestions that have been provided in this study have been necessary.
Highlights
Background of the studyTransmedia storytelling, which was coined by Henry Jenkins, is described as a process where integral elements of a story are disseminated systematically across multiple channels in order to generate a uniform and synchronized entertainment experience [1]
According to Jenkins, the emergence of the concept of transmedia is underlined by five logics: the logic of entertainment, which, according to him, is evidenced by the presence of television schedules and reality shows in the American television; the logic of experts, which is embodied in the collective intelligence that is shared by fans in order to establish, create, produce and discuss issues; the logic of immersion, which motivates the participation of audiences; the logic of identification, which allows fans to create their identities, based on what they see or watch [2]
The study has pointed out the weaknesses of Jenkins’ ideas on transmedia storytelling, which have been used to show that the suggestions that have been provided in this study have been necessary
Summary
Transmedia storytelling, which was coined by Henry Jenkins, is described as a process where integral elements of a story are disseminated systematically across multiple channels in order to generate a uniform and synchronized entertainment experience [1]. In this regard, each of the media channels that are used in the dissemination process contributes uniquely to the unfolding story [1]. According to researchers who have studied the concept, transmedia in its simplest form means “across media.” It is the flow of inform across two or more different media platforms According to researchers who have studied the concept, transmedia in its simplest form means “across media.” it is the flow of inform across two or more different media platforms
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