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PDF Availablehttps://doi.org/10.37435/nbr22101001
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Cite Journal: NUST Business Review |  Publication Date: Jan 30, 2023 |
 License type: CC BY 4.0 |
ABSTRACT
 
 Purpose: This paper presents a systematic literature review on flow experience to identify the theoretical underpinnings, outcomes, antecedents, and empirical dimensions of the phenomenon used in social commerce empirical models.
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