A Sustainable Fashion Industry Business Model Revolution Based on the Metaverse: Practices and Reciprocal Processes

Abstract

The technological breakthrough of the metaverse makes it accessible as an online social environment where customers can socialize and reside in the form of avatars, as well as able to possess virtual property in the same manner they own physical property. The incorporation of the fashion industry into the metaverse can contribute to the development of its sustainability by revolutionizing the design, production, and communication stages of the supply chain, enabling circular economy business models, and minimizing environmental damage while satisfying customer needs. Through a review of relevant theoretical literature and an analysis of practices, this paper intends to illustrate a mechanism, describe how digital fashion based on the metaverse benefits industry sustainability, consumers, and the environment, and serve as a reference for practitioners seeking to advance their business strategies.